ADIDAS
ADIDASH
BY ADIDAS
MAKE A DASH FOR HEALTHY LIVING
Objective: Use the power of sport as a catalyst to improve the health and well-being of 17-25 year olds in London
Insight: 40% of Londoners are physically inactive and have a sedentary lifestyle
Strategy: Use London's infrastructure, the appeal of sports celebrities, and the best of technology to get Londoners running