ADIDAS

ADIDASH 

BY ADIDAS

MAKE A DASH FOR HEALTHY LIVING

Objective: Use the power of sport as a catalyst to improve the health and well-being of 17-25 year olds in London

Insight: 40% of Londoners are physically inactive and have a sedentary lifestyle

Strategy: Use London's infrastructure, the appeal of sports celebrities, and the best of technology to get Londoners running