HSBC

HSBC

LITTLE EXPATS

Objective: To launch HSBC's new account, Little Expats

 

 

Insight: When expats are frequently on the move, relocating their child’s bank account along with their's is bothersome and time-consuming.

Strategy: Show that the HSBC Little Expats account is a ubiquitous presence in your child’s life, no matter where in the world you may be.

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