HSBC
HSBC
LITTLE EXPATS
Objective: To launch HSBC's new account, Little Expats
Insight: When expats are frequently on the move, relocating their child’s bank account along with their's is bothersome and time-consuming.
Strategy: Show that the HSBC Little Expats account is a ubiquitous presence in your child’s life, no matter where in the world you may be.
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