About

From helping brands drive advocacy to supporting organisations tackle global challenges, we need creativity and resilience more than ever.

 

I want my ideas and their creative expression to make people think and take action to create a positive impact. For me, good work should balance consumer persuasion with creative artistry.

 

My passion for people and their culture, behaviour and influences and my background in Sociology, Geography, Anthropology, History and Advertising helps me find inspiration in the everyday life of my target audience.

 

There has never been a more exciting time to mobilise people, and I am here to play my part.

BRANDS

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Experience

CREATIVE SUPERVISOR

Cheil • India | Mar 2022 – Present

 

SENIOR ART DIRECTOR

McCann • India | Feb 2020 – Feb 2022

 

MID ART DIRECTOR

Freelance • London | Nov 2018 – Dec 2019

 

ART DIRECTOR

Havas Lynx • Manchester | Oct – Nov 2018

 

ART DIRECTOR

Saatchi & Saatchi Wellness • London | Sep 2018

 

ART DIRECTOR

TMW Unlimited • London | July – Sep 2018

 

ART DIRECTOR

Freelance • London | Sep 2017– June 2018

 

ART DIRECTOR

FCB • New Delhi | May – Aug 2017

 

CREATIVE PROFESSIONAL

Freelance • India | 2012 – 17

Honours & Awards

BRONZE

EFFIES • India | 2021

 

FINALIST

EFFIES • India | 2021

ONE TO WATCH

D&AD • UK | 2018

WORK SHOWCASE

D&AD • UK | 2018

BESTWAY FOUNDATION SCHOLARSHIP FOR INTERNATIONAL STUDENT

Bestway Foundation • UK | 2017 – 18

- Only Indian to win this scholarship in 2017

FALMOUTH UNIVERSITY INTERNATIONAL SCHOLARSHIP

Falmouth University • UK | 2017 – 18

- Awarded to the top 40 international students in the university

- Only Indian to win this scholarship in 2017

NATIONAL & STATE LEVEL AWARDS

India | 1998 - 2006

Education

MA CREATIVE ADVERTISING

Falmouth University • UK | 2017 – 18

 

MA SOCIOLOGY

IGNOU • India | 2012 – 15

 

BE ELECTRICAL ENGINEERING

University of Jammu • India | 2006 – 10

Certifications

BRAND MANAGEMENT

London Business School

 

CREATIVE PROBLEM SOLVING

University of Minnesota

 

CREATIVE THINKING

Imperial College London

 

DESIGN LED STRATEGY

University of Sydney

INNOVATION THROUGH DESIGN

University of Sydnney

 

GOOGLE UX DESIGN

Google

UX DESIGN

University of Michigan

 

WEB DESIGN

California Institute of the Arts

ENTREPRENEURSHIP

Wharton