From helping brands drive advocacy to supporting organisations tackle global challenges, we need creativity and resilience more than ever. I want my ideas and their creative expression to make people think and take action to create a positive impact. For me, good work should balance consumer persuasion with creative artistry.

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My passion for people and their culture, behaviour and influences and my background in Sociology, Geography, Anthropology, History and Advertising helps me find inspiration in the everyday life of my target audience.There has never been a more exciting time to mobilise people, and I am here to play my part.