London is Open
We invited Londoners to join us to show that not only London is open, but every door in London is.
JCDecaux & Mayor of London, UK
Use JCDecaux’s 50 synchronised digital screens at Oxford Street as a platform to show the world that #LondonIsOpen
In Oxford Street, every billboard is a door,
a real door of real Londoners’ houses.
By using touchscreen technology, passers-by can knock the door or ring the bell.
Then choose between social eating, couch-surfing and sightseeing offered for free by Londoners who applied on our website in order to open their homes.
Hi! Would you like to come over for tea and sightseeing afterwards?
Come to my house, there's a dinner
waiting for you!
Hello! You can stay at my place tonight.
And get to them by scanning a QR code.
We invited Londoners to join us to show that not only London is open, but every door in London is. They registered on our website and started welcoming.