#LondonIsOpen
London is Open
We invited Londoners to join us to show that not only London is open, but every door in London is.
Media
Omnichannel
Client
JCDecaux & Mayor of London, UK
Brief
Use JCDecaux’s 50 synchronised digital screens at Oxford Street as a platform to show the world that #LondonIsOpen
Idea
In Oxford Street, every billboard is a door,
a real door of real Londoners’ houses.
By using touchscreen technology, passers-by can knock the door or ring the bell.
Then choose between social eating, couch-surfing and sightseeing offered for free by Londoners who applied on our website in order to open their homes.
Hi! Would you like to come over for tea and sightseeing afterwards?
Sightseeing
Come to my house, there's a dinner
waiting for you!
Social Eating
Hello! You can stay at my place tonight.
Couchsurfing
And get to them by scanning a QR code.
We invited Londoners to join us to show that not only London is open, but every door in London is. They registered on our website and started welcoming.
