#LondonIsOpen

London is Open

We invited Londoners to join us to show that not only London is open, but every door in London is.

Media

Omnichannel

Client

JCDecaux & Mayor of London, UK

Brief

Use JCDecaux’s 50 synchronised digital screens at Oxford Street as a platform to show the world that #LondonIsOpen

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Idea

In Oxford Street, every billboard is a door,

a real door of real Londoners’ houses.

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By using touchscreen technology, passers-by can knock the door or ring the bell.

Then choose between social eating, couch-surfing and sightseeing offered for free by Londoners who applied on our website in order to open their homes.

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Hi! Would you like to come over for tea and sightseeing afterwards? 

Sightseeing 

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Come to my house, there's a dinner

waiting for you!

Social Eating

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Hello! You can stay at my place tonight.

Couchsurfing

And get to them by scanning a QR code.

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We invited Londoners to join us to show that not only London is open, but every door in London is. They registered on our website and started welcoming.