WHAT DOES CHRISTMAS MEAN TO YOU?
Objective: To let people know about the good work CLIC Sargent along with Morrisons do
Insight: Every child deserves to be with their family at Christmas. CLIC Sargent helps make that happen for children with cancer.
Strategy: Show candid interviews with children fighting against cancer and expressing their desire to be with their family on Christmas and how CLIC Sargent is making it happen.